Hard Rock Cafe London To Host “Freddie For A Day” Celebration, Honouring Rock Legen, Freddie Mercury

Proceeds from the sale of moustaches inspired by the iconic rocker and the 2018 “Freddie for a Day” pin to benefit The Mercury Phoenix Trust

LONDON, Sept. 2018 – In honour of the 72nd birthday of legendary rock icon, Freddie Mercury, Hard Rock Cafe London will host a “Freddie for a Day” celebration. The one-day event brings Freddie fans and staff together to honour the musician’s life and legacy, while raising awareness and funds for the Mercury Phoenix Trust. On Wednesday 5 September, Hard Rock Cafe London will sell wearable moustaches and pins inspired by the legendary rocker to benefit the Mercury Phoenix Trust.

For one day only customers and staff at Hard Rock Cafe London are invited to join a day full of Queen music, moustaches, and birthday celebrations. There’ll be a Freddie-themed birthday cake and even Freddie fancy dress competition where ten of the best-dressed Freddie’s will compete for the top spot. The winning Freddie will receive a meal for two, as well as goodies from the Rock Shop and Universal Music.

Stephen Judge, President of Cafe Operations for Hard Rock International said, “Freddie Mercury was a legendary singer, songwriter and record producer, and we are honoured to continue our longstanding support of The Mercury Phoenix Trust though the ‘Freddie for a Day’ program. This year, we are excited to bring the program to more cafes than ever before and support ‘Freddie for a Day’ in our locations around the world, in addition to our European cafes, which have participated in the program for six years.”

Customers at Hard Rock Cafe London will have the opportunity to purchase wearable moustaches (£2) and a “Freddie for a Day” pin (£11.95) with proceeds benefiting the Mercury Phoenix Trust. Guests and staff will also join in on the fun with a full day of Queen music and are encouraged to wear their best Freddie Mercury-inspired gear.

Claudia Walker, head of the Mercury Phoenix Trust said, “Our ‘Freddie For A Day’ initiative is a global AIDS fundraising and awareness campaign, enabling fans around the world to help the Trust in its work and have fun whilst doing so. All of us at the Trust are delighted to be extending our relationship with Stephen Judge and his team as Hard Rock Cafes go global with ‘Freddie For A Day.’ What a wonderful way to celebrate Freddie’s life and at the same time raise funds for the charity set up in his name to fight AIDS worldwide.”

Visit www.hardrock.com for additional details on “Freddie for a Day” and local market events.

Hard Rock International

With venues in 74 countries, including 185 cafes, 25 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Ibiza, Las Vegas, and San Diego. Upcoming new Hard Rock Cafe locations include, Maldives, Manila, Malaga, Georgetown, Fortaleza, Casablanca and Chengdu. New Hard Rock hotel, casino or hotel-casino projects include Atlanta, Berlin, Budapest, Desaru Coast, Dublin, London, Los Cabos, Maldives, New York City, Ottawa, Dalian and Haikou in China. For more information on Hard Rock International visit www.hardrock.com.

About The Mercury Phoenix Trust

The Mercury Phoenix Trust was founded by Brian May, Roger Taylor and their manager Jim Beach in memory of rock band Queen’s iconic lead singer FREDDIE MERCURY who died in 1991 from AIDS. In the last 21 years the Trust has given away over $15 million in his name and funded over 700 projects in the global battle against HIV/AIDS. For more information on The Mercury Phoenix Trust visit: www.mercuryphoenixtrust.com