Universal Music On Demand announce the signing of promising new UK artist, Devon, with his latest single ‘I Don’t Want 2 B Ur Friend’.

Picking up on his unique blend of alternative pop and impressive development as DIY artist, the new deal also comes in time for his two biggest headline shows to date, at London’s Camden Assembly on 12th October and Rough Trade Bristol on 17th October.

His latest single ‘I DON’T WANT 2 B UR FRIEND’ was mixed by Tarek Musa (Spring King, The 1975) and has already been his biggest success to date gaining BBC introducing plays all over the country and significant Spotify playlisting, adding to his growing momentum.

Commenting on this pivotal moment in his career, Devon says: “It feels cool that I have found my own way to start carving a path in the music world… I already feel part of the family and feel excited to work with this team. Considering the odds are already stacked against new artists, and particularly those from disconnected rural areas, I’m proud to have stood out on the Spinnup platform and be recognised by UMOD. I hope I can show other artists from smaller towns that this is achievable and not just something that happens on TV”

He now finds himself among a growing number of notable entertainment figures unexpectedly hailing from The Forest of Dean. Despite being a very rural area with a tiny population, it already boasts the likes of Olly Alexander from Years & Years, the alt rock band EMF and actor Simon Pegg – who based the film Hot Fuzz on a fictitious village in his home country of Gloucestershire. Devon considers his surroundings to have had a big impact on his music, initially sparking inspiration through a lack of other distractions, and lasting DIY ethos which still runs through his approach to writing, recording and performing live.

Devon released his first single ‘Weirdo’ in late 2017 and has since succeeded in developing an active fanbase across the UK. He’s recently played at festivals such as Truck, Live at Leeds, Barn on the Farm, Tenement Trail and more, whist supporting bands such as The View, The Strypes, Pretty Vicious, Lauran Hibberd and No Hot Ashes.

2019 already looks to be a successful year with a busy touring season and further new releases planned after the summer, and now with UMOD on side there’s nothing stopping his upward trajectory.