Morrissey and his former The Smiths’ bandmates have collaborated with animal rights organisation PETA to release a retro arcade-style mobile-friendly video game, based on their 1985 song “Meat is Murder”.
Prepare yourself to save virtual chickens, pigs, cows and turkeys as they edge towards bloody blades, at the same time avoiding falling bombs as the animals fall quicker and quicker to their death, while an 8-bit version of “Meat is Murder” plays in the background.
This Beautiful Creature Must Die serves as a new way to get people thinking about the cruelty of the meat industry and turning people off the idea of eating meat.
In a press release Morrissey stated, “This game is the biggest social crusade of all, as we safeguard the weak and helpless from violent human aggression. You don’t get that from Pokemon Go”.
Released in the 1985, The Smiths song ‘Meat is Murder’ propelled its way into popular culture with lyrics the likes of;
“It’s not ‘natural’, ‘normal’ or ‘kind’
The flesh you so fancifully fry
The meat in your mouth
As you savour the flavour
Morrissey has previously stated in interviews that he became vegetarian when he was 11-12 years old and was influenced by his mother, a vegetarian that often went on anti-hunt rallies. He has since become vegan and is a compassionate animal rights activist and a long-time PETA supporter.
The Smiths’ guitarist Johnny Marr is said to have been convinced by Morrissey’s attitude towards eating meat and subsequently became a vegetarian. He too has now become a vegan.
PETA Vice President of marketing Joel Barlett said after mastering the game, players can save animals and the Earth in real life by going vegan.