This years Eaux Claires Festival, in Eau Claire Wisconsin, will boldly test how much of a festival fan you truly are.

This summer on July 6th and 7th, Eaux Claires will hold their 4th annual music festival on Foster Farms in North-Western Wisconsin.  

The only catch is that this year they are opting out of the big-overly dramatic lineup announcement and will keep it a secret until attendees show up on the morning of the 6th.

I am truly inspired by the courage and idea behind their “strategy”.  From a marketing perspective this makes absolutely no sense. This is a bold idea for ticket sales, but personally I couldn’t be more excited.  When I realized there was no lineup announcement my mind went full speed ahead imagining what bands would grace the stages that weekend. With a few years of amazing headliners I can’t fathom what this years will bring.

Be sure to check out Eaux Claires website and social media for all pertinent information on camping and getting to the festival.  We look forward to seeing all of your smiling faces in attendance.

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