The First UK Club To Launch A Record Label!

Wolves Records will unite two of the biggest passions – football and music!

Wolverhampton Wanderers Football Club (Wolves) has teamed up with Warner Music UK’s Alternative Distribution Alliance (ADA), the multi-award-winning label services division, to launch a ground-breaking new venture as the first UK football club to launch a record label. Wolves Records will see performing artists benefit from the reach of a Premier League football club’s global audience while also gaining access to ADA’s marketing and distribution expertise, giving unprecedented exposure and opportunities to emerging artists.

The label is already inviting track submissions from local, national and international solo acts, bands and producers for consideration via the website This isn’t the club’s first step away from Football, having previously invested in esports and fashion, including a recent partnership with US esports giants Evil Geniuses and a high-end fashion line launched at a runway show on top of a Shanghai skyscraper.

While the label’s initial focus will be on nurturing and developing talented artists of all styles and genres local to the Midlands, Wolves Records’ ambition is to expand into international territories. Artists who sign to Wolves Records will not only benefit from ADA’s global distribution network, digital marketing, product management and radio promotion, but will be supported by the club’s various and sizeable media and social channels, including airplay at Molineux Stadium and across the club’s digital productions.

To aid the label in their search for a first signing, Wolves Records is also partnering with various A&R and production consultants, the first of which is singer, songwriter, and highly sought-after producer, S-X. Wolves fan and Wolves Foundation ambassador S-X’s sounds have long been shaping the industry, where the Wolverhampton wonderkid has spent years making a name for himself with his production prowess, working with the likes of Lil Wayne, Childish Gambino, Chance the Rapper, J. Cole and Skepta; as well as a Grammy-nomination, gold and silver-selling records and an international tour with Lily Allen. Years in the making, his latest mixtape A Repeat Wouldn’t Go A Miss marks the 29-year-old’s arrival: a graduation into a class of his own.

S-X said: “I am very excited to be involved and support Wolves Records from the beginning and am looking forward to helping identify the best local talent and working with the label’s first artists. Wolves and the city of Wolverhampton are both very close to my heart, and I am deeply passionate about giving talented young people from this area the best opportunities, and the rich musical talent that the West Midlands has to offer. I am genuinely looking forward to seeing how Wolves Records can impact the music industry and support new artists, and I’m also very proud that it is my club that is going to be the first in the UK to venture into music in such an authentic and exciting way.”

Legendary music manager Peter Rudge, who managed The Who and The Rolling Stones amongst others and is the recipient of over 270 gold and platinum album awards, has also joined Wolves Records as a strategic consultant.

Speaking about the label, Ricky Hill from Wolves Records and co-founder of Midlands based artist opportunity platform, Syncr said:

“I went to University in Wolverhampton so I’ve a lot of affection for the city and the Midlands. There’s so much talent in the local area, that Wolves Records is perfectly positioned and hungry to back. However, this is not just about supporting local artists, but a genuine and authentic move by a football club with a vast audience to penetrate the music industry and develop new and emerging talent across the world. By partnering with Warner Music and ADA, we are also able to plug into some of the best distribution available and have support from their team of experts when it comes to releasing music.”